The companies
Craft Collective is structured as a family of companies because each category — home services, real estate, financial, legal, health — has its own dynamics, regulations, and provider expectations. One platform can't serve all of them well. Shared principles, separate execution.
Craftly
LiveWho You See Is Who You Get.
Professional identity and discovery for individual independent providers across personal, professional, and creative services. Craftly helps consumers find verified local professionals — personal trainers, photographers, tutors, chefs, makeup artists, DJs, and more — and connect with them directly.
Craftly only lists independent professionals — no agencies, no subcontractors. Providers verify their identity and credentials, build real reviews from confirmed customers, and set their own prices. Consumers browse profiles, not just listings, and reach out directly with no platform fees in between.
Launching Summer 2026
ContractorFinder
Summer 2026Find contractors you can trust.
Discovery and trust infrastructure for home contractors, builders, and home service professionals. ContractorFinder helps homeowners find vetted contractors based on verified work history, real reviews, and transparent pricing — without the lead-selling model that floods contractors with low-quality inquiries.
Hometria
Summer 2026Agents who earn your business.
A better way to find real estate agents, where agents compete to earn the consumer's business — without traditional referral-fee economics. Hometria flips the model: instead of paying 25-40% referral fees, agents pay a small subscription and compete on merit.
Exploring
These are credible future categories where the provider-first model would create real value. Names are not finalized.
Financial Services
ExploringHelping consumers find independent accountants, financial advisors, and tax professionals — without commission-driven referrals or hidden kickbacks. The financial services industry is rife with conflicts of interest: advisors get paid by the products they recommend, and referral platforms charge providers for leads or take a cut of managed assets. A provider-first model would surface independent professionals based on fit and expertise, with transparent pricing and no hidden incentives.
Legal
ExploringConnecting consumers with independent attorneys, without the lead-gen markup that inflates legal fees. Legal lead generation is expensive: providers pay hundreds of dollars per lead, costs that get passed on to clients. A provider-first model would help consumers find attorneys based on practice area, experience, and client reviews — with a sustainable subscription model instead of per-lead extraction.
Health
ExploringDiscovery for doctors, dentists, therapists, and other health professionals — built around fit and trust, not advertising spend. Healthcare discovery today is dominated by platforms that rank providers based on who pays the most. A provider-first model would help patients find practitioners based on specialization, patient reviews, and availability — without advertising spend distorting the results.
The shared model
Every Craft Collective company shares the same foundation: provider-first, lower-cost, anti-extraction. The customer relationship belongs to the provider.
The economic model is consistent across the portfolio: free to be listed, optional monthly subscription for premium features, zero per-lead or per-referral feeson any platform. The portfolio isn't random — it applies one model to many categories.